We Are

How it all began

Our Background

PYR Less Group, LLC dba Dr. Fitt® was founded in 2008 by the late Roby Mitchell, M.D., PhD. on the basic premise that our bodies are “Intelligently Designed” to heal. (Dr. Fitt® became I’m Powered™ in 2021.)

Dr. Mitchell taught what he referred to as the “Intelligent Design Model” for wellness and empowered thousands to pursue optimal health. The Intelligent Design Model is a simple, yet powerful model. Give the body what it is “Intelligently Designed” to need for optimal health and support its natural ability to heal and remove/take away anything that does not serve Intelligent Design. He consistently reminded us that, “It’s science, but not rocket science.”

Our product line was borne out of Dr. Mitchell’s passion to provide individuals with products (many of which are proprietary to our company) that coincided with his protocols and the truths that he taught. We are honored to continue his mission in legacy.

“You will never medicate your way out of diseases you behave yourself into.”

Roby Mitchell, M.D., Ph.D.

Meet Our Founder

Roby Mitchell, M.D.

Upon completion of his service in the Marine Corps, Roby Mitchell, M.D. (aka Dr. Fitt®) graduated with honors from Texas Tech University School of Medicine in Lubbock, Texas, and received his doctorate in Pharmacology. While attending Texas Tech, he was selected to be the first medical student in an exchange program with Jinan University Medical School in Mainland China where he learned acupuncture and other Eastern medicine techniques. Dr. Mitchell went on to study intensive care and emergency medicine at the University of Alberta, Canada. He would later be invited to practice at the prestigious Tahoma Clinic, the nation’s premier nutritional medicine clinic; there he teamed with Jonathan Wright, M.D.

During his 30s, Dr. Mitchell developed high blood pressure and borderline diabetes and treated the illnesses with traditional medicine. After suffering from adverse reactions from the medicines, he was inspired to research natural ways to address common Western “diseases.” After years of research, he developed the BALi Eating Plan. He believed “if you were not born with it,” you did not have to keep it and that it was absolutely possible to reverse the underlying root cause of illness with the food you eat and immune-boosting supplementation protocols.

Dr. Mitchell founded PYR Less Group, LLC in 2008. As President and CEO of the company, he led the charge in developing products in line with his Intelligent Design model for optimal health under his Dr. Fitt© brand. He created a grassroots movement through the teaching of his Intelligent Design model for wellness, and the company began experiencing exponential growth in 2015. After his passing in December 2020, ownership of the companies was transitioned to Christy McCord and Susan Bailey, whom he referred to as his “right and left hands” in business. PYR Less Group, LLC currently does business as I’m Powered™ and continues to carry out the mission and legacy of our beloved Dr. Fitt®.

Dr. Fitt, LLC owns the exclusive rights to Dr. Mitchell’s copyrighted works, as well as the use of his name, image, voice, likeness, etc. Licensure by Dr. Fitt, LLC is granted to PYR Less Group, LLC for the use of those assets.

Subscribe to our newsletter

Intelligent Design… it’s science but not rocket science.

Meet Our Owners

CEO / Co-Owner

MSN, FNP-C / Co-Owner

Christy McCord

CEO/Co-Owner

Christy McCord is a devoted mother, wife, and an advocate for health and wellness. With a heart for transformation and a deep-rooted commitment to holistic living, Christy has charted a remarkable journey from adversity to empowerment.

As a mother of two thriving grown children and a cherished wife to her biggest supporter, Jerry, Christy’s family circle has expanded in recent years to include a blended family of six children and six grandchildren, with the promise of more to come.

Christy’s transformative path began years ago when her own health quest led her to overcome remarkable challenges. Battling morbid obesity and grappling with debilitating autoimmune disorders and various syndromes and having exhausted every resource known to mainstream medicine only to become sicker, Christy’s determination drove her to seek answers beyond conventional medicine. Guided by a commitment to truth and the belief in the body’s innate ability to heal, she found a holistic practitioner and mentor in Dr. Roby Mitchell, M.D. His teachings and protocols became foundational to her multi-year journey to regain her health.

Leaving a successful two-decade legal career as a civil trial paralegal, Christy’s journey took a pivotal twist in 2015 when she partnered with Dr. Mitchell’s enterprise, The PYR Less Group, known as Dr. Fitt, as COO. With the company’s rebranding in 2021, Christy assumed the role of CEO and Co-owner of I’m Powered.

Christy is honored to continue the legacy of Dr. Mitchell in the spirit and mission of the I’m Powered brand.

Susan Bailey, MSN, FNP-C

Co-Owner

Susan L. Cooper-Bailey, MSN, FNP-C is a mother of four, a healthcare provider, a patient advocate, and proud co-owner of I’m Powered Health. Her journey is marked by experiences that have shaped her perspective on health and wellness. Susan spent two decades working in her area’s trauma center. Her career began in the Emergency Room, followed by many years as a Charge Nurse in the Surgical ICU and finally as a House Supervisor. During her trauma and critical care career, she would become friends with a physician she called a mad genius, no other than the controversial and notable Roby Mithcell, M.D., Ph.D. It was during Susan’s health crisis that led to hospitalization when her friendship with this “Maverick of Medicine,” Dr. Fitt, grew. After navigating the complexities of the healthcare system and being mentored by Dr. Fitt, Susan was inspired to empower individuals to take charge of their health, carrying his legacy of empowerment forward.

In the last years of Roby’s life, Susan walked alongside him, learning, and sharing the journey toward I’m Powered Health. The teachings of Roby Mitchell, M.D., Ph.D., a man of extraordinary brilliance and a quirky sense of humor, have profoundly influenced her career and life. Through their trials and tribulations, friendship, and laughter serving as anchors, they embarked on an incredible journey – the adventure of a lifetime.

Now, Susan carries forward Roby’s mission, alongside Christy McCord, to educate and awaken individuals to the body’s innate Intelligent Design for optimal health through proper nutrition, supplementation, and education. Their mantra is simple: truth in their words, integrity in their actions, and empowerment in their philosophy. Susan focuses on providing functional-friendly primary care, emphasizing nutritional education with respect to Intelligent Design. Susan partners with individuals seeking natural alternatives to health optimization and emphasizes prevention over treatment, “an ounce of prevention is worth a pound of cure”. The BALi® lifestyle is at the heart of her approach to inhibiting undesirable outcomes and thriving in life. Susan holds the position that while prescriptive medications are sometimes necessary, she believes they should be the exception and not the rule. Prevention with education and respect for Intelligent Design is at the core of her partnership with her clients and their wellness plans.

For questions about their products, protocols, or consultations, don’t hesitate to contact them at Questions@impoweredhealth.com or susan@impoweredhelath.com.